| There are over 80 million influential
professionals from over 200 countries on LinkedIn that can become your potentials
customers. In fact, LinkedIn's membership is what Neilson Online is calling "The
world's largest audience of affluent, influential professionals" as you will find
executives from all Fortune 500 companies there. Plus, you will find experienced
professionals from large and small companies and every type of business and industry
imaginable.
So, why aren't you able to attract more clients? Why is no
one connecting with you?
Out of the 80 million professionals, there are only a few
internet marketers and companies that are successfully getting more clients each and every
single day from LinkedIn. Below, you will find out their secrets to attracting clients
that are ready, willing and able to invest in their products or services.
3 Reasons Why You Are Not Attracting More Clients and
Making More Money with LinkedIn
Reason #1 - You are waiting for prospects to come to you
Clients who are willing to pay for your products and
services will not just fall into your lap. As an entrepreneur you have to make it part of
your job to go out and find them.
Think of it this way, who is the interested party in this
situation:
You or the person who doesn't even know they know they need
your services or products.
You have to be the one the take charge and find your
prospects. Here are a few ways to easily engage with others on LinkedIn...
- Update your status message daily.
- Start a vigorous discussion in various groups that you
belong to. This will enable you to prove your expertise in your given area.
- Answer questions on the Q & A Boards. This will show
your experience and help you become a thought leader
Reason #2 -You fail to take advantage of LinkedIn groups
LinkedIn allows you to join up to 50 groups - where you can
network, join conversations and show prospects that you have the answers to their
problems. Yet, most small business owners and internet marketers do not actively seek
groups that they should belong to.
If they do join groups they make these two mistakes:
1. They become a member of a group - but they sit there
like a lump on the log. How can you expect prospects to come to you if you do not take the
time to make yourself heard?
2. They join groups where there are like members. Let me
put it to you this way, do you want to be a member of a group that is full of your
competition or do you want to belong to a group that is full of people who could turn out
to be your prospects. It sounds pretty obvious to me that you would want to be where your
prospects are. But many entrepreneurs fail to think outside the box and strictly join
groups based on their field of expertise.
Another way, to take advantage of LinkedIn groups is to
create your own group. This is the absolute best way to create your own community of
followers. You are the one who is in charge of the type of content that is posted. You can
make sure what you have to say is heard and you have the power to control your own group.
From my experience, many group members religiously check out what is being discussed in
the groups they find the most useful. Why can't your group be one of them?
Reason #3 - Failure to Create Content and Distribute it to
the Different Groups
Eric Gruber (My Partner at GetLinkedInHelp.com and Founder
of Article Marketing Experts) belongs to 50 different groups. Now, if each of the 50
groups has at least 1,000 members, then each time he submits content, he is getting his
content in front of 50,000 potential clients - just with a couple clicks of the mouse.
So, you need to create content that...
- Proves your expertise
- Sparks controversy and debate
- Gets people talking
- Entices prospects to visit your blog and website
- Motivates prospects to take action (using your products or
services of course)
Just by avoiding these common LinkedIn mistakes, you will
begin to build your list of connections and prospects. Continue the conversation - and you
will turn these prospects into paying customers and clients. |
