Get the Best Bona
Fide Price on Your Purchase of Microsoft
Office XP: Savvy shopping tips for Small Businesses
By Joshua Feinberg
In one of my "other" jobs as co-owner of KISTech
Computer Consulting (http://www.kistech.net), I'm often asked to advise our small business
clients on the most cost-effective way to purchase PC hardware, operating systems, and
applications.
In this installment of Money-Saving Techniques and the
next, we'll look at a little-known way to get the best legitimate deal (i.e.
"legal") on the purchase of Microsoft Office XP for small businesses.
Tip: If your small business currently uses Microsoft Office
2000, Smallbiztechtalk.com believes there is no compelling rush to upgrade to Microsoft
Office XP. For details, see our June 4th article Microsoft Office XP - Not Exactly Death
and Taxes for Most Small Businesses, at
http://www.smallbiztechtalk.com/news/archives/tips060401-bn1.htm .
Cutting your losses
Here's a common scenario. Your small business is growing
and you've just added a new employee.
In the two-week scurry to get "everything" ready
for the new hire, you remember that your "old" PC is still sitting idle in the
supply closet. So, there is no need to buy a new PC, right?!?
Separation anxiety
And of course you swear that your "old" hardware
isn't that old. It's got a "respectable" Pentium 133Mhz processor, 64MB of RAM,
and a 2GB hard drive.
At the time it was "retired" in early 1998, it
was running the same OEM-bundled software as when you purchased it from Dell: Microsoft
Windows 95 and an early 32-bit version of Microsoft Works.
However, during the past three and a half-years, your small
business has since standardized on Microsoft Office 2000, Microsoft Windows 2000
Professional, and 100 Base-T Ethernet LAN connections.
So now you're thinking, your "old" PC would be
perfect for the new hire in customer service, who will primarily be using the PC for word
processing, spreadsheets, e-mail, and web browsing.
Note: The purchase price examples for Microsoft Office XP
are based on U.S. Retail Pricing. For published retail prices outside the U.S., check with
your local Microsoft subsidiary. You can find a listing of these subsidiaries at Microsoft
Worldwide Sites - http://www.microsoft.com/worldwide/ .
Know what you're "in for"
The trouble is though, to make the new hire's PC
"compatible" with those in use at your small business, a number of upgrades will
be required by either your internal guru or small business computer consultant.
Forgetting about the time element (not a good assumption
with "expensive" computer consultants), you'll need to purchase
- a "full", non-upgrade version of Microsoft Office
XP Standard (estimate $479 U.S.)
- a product upgrade to Microsoft Windows 2000 Professional
(estimate $219 U.S.), assuming the Windows 95 software bundled from Dell even had upgrade
rights, otherwise estimate $319 U.S. for "full" product
- 64MB of RAM and a 10/100 Base-T Ethernet adapter (estimate
$85 U.S.)
Now, even before you consider that this work will take an
experienced internal guru or small business computer consultant 3-4 hours to complete, you
have estimated product expenses upwards of $800 U.S., plus sales tax and possibly freight.
If your "gut feel" tells you this sounds like a
bit too much money to invest in a PC that's over five years old, and whose warranty is
long expired, you're on the right track.
For this kind of expense, you are approaching the price
point for a new PC that would already include everything you're considering purchasing a
la carte, plus much newer PC hardware and a product warranty.
Tip: Also, don't forget that you haven't even tested yet
for compatibility with Microsoft Windows 2000, or evaluated Year 2000 compatibility.
Don't buy it - get it bundled with a new PC purchase
In late 1999, I was out to Microsoft's headquarters in
Redmond, Washington visiting with some folks in the small business and channel groups.
One afternoon, I was having a discussion with a director
from one of the channel groups, which has since be "reorg'd" out of existence.
We spoke about how small business resellers and computer
consultants were baffled by the complexity of Microsoft's then current Open License
software program.
Conflicting Opinions at Microsoft
I explained how since KISTech Computer Consulting didn't
build its own PCs (known as "white box" PCs), we advised our clients to acquire
their operating system and application software licenses at the time of purchase on a new
PC desktop or laptop.
At the time, it was the "best" deal in town. And
to a large degree, it still is.
To this day, I still remember that my friend the channel
manager didn't like my purchase strategy, or that I was advocating it from my small
business column in a national magazine. He had a dilemma.
When resellers purchased product SKUs of Microsoft Windows
and Microsoft Office through the major distributors, such as Ingram Micro or TechData, his
channel group had an easy way to track resellers' purchases, as justification for a bigger
channel budget from Steve Ballmer's executive management group.
However, when resellers recommended that their clients
"purchase" software bundled with hardware from a major OEM, like Compaq, Dell,
or Gateway, his group had no way of accounting for the OEM revenue in his annual
presentation to the higher ups at Microsoft.
But since most small business computer consultants and
resellers are hired to look out for their clients best interests, I still to this day
recommend that small businesses consider acquiring their Microsoft software licenses at
the time of purchase of new PC hardware.
Your Microsoft Office XP Options
As first explained in Microsoft Office XP - Not Exactly
Death and Taxes for Most Small Businesses,
(http://www.smallbiztechtalk.com/news/archives/tips060401-bn1.htm) Microsoft has dropped
some of the versions of its Office product line during the transition from Office 2000 to
Office XP.
Microsoft Office Premium, first introduced with Office
2000, no longer exists under Office XP; however, there is an Office XP Professional
Special Edition, available for a limited time from select resellers.
And much to our disappointment, Microsoft Office Small
Business no longer exists as a retail SKU under Office XP.
Rather, Microsoft Office XP Small Business is only
available when bundled with PCs through authorized OEMs.
So for the purchase of Microsoft Office XP as a
"full" product, as opposed to buying it through a site license or bundled with
the purchase of new PC hardware, there are two primary choices for small businesses.
The only differentiating factor is that Microsoft Office XP
Professional includes Access 2002 and is priced at $579 U.S., whereas Office XP Standard
excludes Access 2002 and costs $479 U.S.
Why Microsoft PowerPoint and Microsoft Publisher May Not
be Required In Your Company
In the nearly five years since the release of Microsoft
Office 97, we've found that most small business end users primarily leverage Word, Excel,
and Outlook.
We've also noticed that in sharp contrast to Fortune 1000
environments, only small business sales and marketing personnel tend to utilize Microsoft
PowerPoint; so it's typically not installed across-the-board in small businesses.
In addition, although Microsoft Publisher is a fabulous
basic desktop publishing application for small businesses, our experience is that the
biggest concentration of small business fans for Microsoft Publisher is in companies with
fewer than five employees.
In larger small businesses, it typically becomes critical
to adapt a more sophisticated design image.
As a result, we see many small businesses outsourcing their
desktop publishing to an advertising agency, marketing consultancy, or graphics design
firm. So in bigger small businesses, Microsoft Publisher is rarely tapped.
Microsoft Access as the Pivotal "App"
So given that not all small businesses need Microsoft
PowerPoint or Microsoft Publisher on every PC, Microsoft Access really becomes the
deciding "app" in selecting whether you follow Path A or B.
- Path A - Either purchase Microsoft Office XP Standard, as a
retail product (estimate $479 U.S.), or get Microsoft Office XP Small Business included
with the purchase of a new PC, as detailed below. Essentially $479 U.S. vs.
"free", if you already "need" a new PC.
- Path B (if the majority of your employees need Microsoft
Access) - Either purchase Microsoft Office XP Professional, as a retail product (estimate
$579 U.S.), or get Microsoft Office XP Professional for $199 with the purchase of a new
PC, as detailed below. Essentially $579 U.S. vs. $199 U.S., if you already
"need" a new PC.
Tip: The OEM end user license agreements for bundled
software are very clear about not being able to transfer or "trade" the bundled
software to a different PC. Bundled Microsoft Office XP needs to stay with the purchased
hardware. Save your packing slips from the PC purchase, with accompanying serial number
records, as additional documentation of the software license.
Via Compaq
- Compaq DeskPro EXS
- 800Mhz Intel Celeron processor
- 10GB hard drive
- 128MB RAM
- Windows 2000 Professional
- 3 year warranty (1st year on-site)
- 10/100 Base-T Ethernet network adapter
- CD-ROM drive
- $799 U.S. with Microsoft Office XP Small Business
- add $199 U.S. for Microsoft Office XP Professional ($998
U.S.)
So if your small business' standard configuration doesn't
include Microsoft Access, you can purchase Microsoft Office XP Standard for $479 U.S.
Or alternatively, a Compaq DeskPro EXS is available with
Microsoft Office XP Small Business for a mere $320 U.S. more ($799 U.S.).
Note: Microsoft Office XP Small Business includes Word,
Excel, Outlook, and Publisher. It does not include PowerPoint or Access.
That's a phenomenal deal, to get a fully configured new
Compaq PC with Microsoft Windows 2000 Professional for $320 U.S. more than the price of
Microsoft Office XP Standard by itself.
Remember, we mentioned earlier that Microsoft Windows 2000
Professional, on its own, could be as much as $319 U.S.
What if you need Microsoft Access 2000?
It's your choice. You can purchase Microsoft Office XP
Professional for $579 U.S. by itself, or get it included with the purchase of a new Compaq
DeskPro EXS for a mere $419 U.S. more ($998 U.S.).
Note: All listed desktop PC configurations for Compaq,
Dell, and Gateway were gathered online on July 12, 2001 and are based on
Smallbiztechtalk.com's recommended entry-level small business configurations. All
configurations are based on U.S. prices and availability and exclude monitors, freight,
and sales tax.
Via Dell and Gateway
Now what if your "brand allegiance" is to another
leading PC vendor, such as Dell or Gateway?
Does this procurement strategy still work? Absolutely!
Note: You can find a table providing examples from Dell and
Gateway at http://www.smallbiztechtalk.com/news/archives/tips071601-ms1.htm .
Impact on Small Business Computer Support Costs
So far, we've seen some huge compelling out-of-pocket
cost-savings in acquiring Microsoft Office XP through PC hardware bundling.
But how does getting Microsoft Office XP at the time of
purchase of a new PC help lower your small business computer support costs?
- First, there's no need to try to retrofit your old PC with
newer hardware and software. As mentioned earlier, not only can this consume a half-day or
more, there's inherent risk in trying to make the latest software work with hardware that
was designed several years ago. Although Microsoft has some really good tools for
assessing hardware compatibility with Windows 2000 Professional, this also adds time to
the project.
- Second, by having the Windows 2000 Professional operating
system factory-installed, you eliminate the need for device-driver scavenger hunts.
Everything included with the PC should work right out of the box.
- Third, there's no reason to sit through a time-consuming
Windows 2000 Professional or Microsoft Office XP software install.
- Finally, you have resources available if something goes
wrong. For example, Compaq, Dell, and Gateway all have extensive online support resources
and 7x24 phone support.
The Bottom Line
If you have an aging PC that needs to run Microsoft Office
XP, it doesn't make sense to purchase Microsoft Office XP as a retail product if you first
need to incur component upgrade expenses and make time-consuming, and potentially risky,
hardware configuration changes.
The cost of an entry-level small business-class PC, from
one of the leading OEMs, is roughly the same price as buying Microsoft Office XP and
Windows 2000 Professional a la carte. So why not upgrade your old clunker of a PC at the
same time, and save yourself the expensive and potentially massive aggravation.
In the next installment of Money-Saving Tips, we'll do a
relative cost analysis of buying Microsoft Office XP as a retail SKU, compared to setting
up a small business site license program. http://www.smallbiztechtalk.com/news/archives/tips073001-ms1.htm
Copyright (C) 2001, KISTech Communications Corporation,
Used by Permission
Joshua Feinberg is an internationally
recognized small business technology expert, consultant, columnist, author, keynote
speaker, and trainer. He is a published Microsoft Press author, as well as the creator of
and two-year veteran writer of the Microsoft Direct Access "VAPVoice: Notes From the
Field".
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