USB flash drives – also often
referred to as thumb drives or jump drives – act as reusable portable hard drives.
These small units – about the size of a pack of gum – can easily be carried in a
pocket, worn around the neck like a necklace or used as a key chain by your clients and
prospects. There are even USB flash pens – with the flash drive “hidden”
inside the writing utensil.
USB flash drives plug directly into your Universal Serial
Bus (USB) port of a computer and are typically built to hold between 64 megabytes and 2
gigabytes of data. The popularity of flash drives have grown significantly over the past
several years as storage capacities have increased and USB-enabled computers have become
ubiquitous. The popularity and capabilities of flash drives has led to the advent of flash
drive marketing.
The use of USB flash drives as effective marketing tools is
continuing to evolve for forward thinking marketing professionals.
Custom Flash Drive Marketing Delivers Branded Product To
Customers
Thumb drives can be stamped with a company’s logo and
as a result, custom logo USB drives have become trade show and convention favorites.
Companies are giving branded custom logo flash drives to
key customers and prospects providing them with an instant reminder of your company every
time they use the flash drive to transfer files or back up a document. Providing your
customers (and potential customers) with a branded custom logo USB flash delivers a great
way to market by keeping your brand in front of customers while giving them something of
real value they will use over and over.
Flash Drive Marketing Delivers Branded Product With
Targeted Messages
Using flash drives as branded giveaways and corporate gifts
are just the tip of the marketing iceberg. Savvy marketers are increasingly using the
storage capabilities of these compact devices to deliver their message. Flash drives can
now be pre-loaded with data, music, video or other content. The devices can also be setup
to auto-run a marketing message or load a specific website when inserted into a computer.
Customers are able to continue to use the flash drive, storing their data alongside the
pre-loaded content. A custom logo USB flash drive that also holds a pre-loaded message or
presentation offers companies the benefit of delivering a branded product AND targeted
message at the same time.
The concept of delivering your marketing messages via thumb
drive was started several years ago when automobile manufacturers provided flash drives
pre-loaded with presentations touting the features of their latest models. The idea has
caught on – and not just for big companies. Looking for creative and cutting edge
ways to stand out from the competition, large, medium, and small sized firms, companies
and organizations across a wide range of industries are now looking to flash drive
marketing to communicate their messages.
Ways That Organizations Can Utilize Flash Drive Marketing:
• Schools can provide handbooks and required course
materials to incoming students via thumb drives featuring school colors and mascot.
Students can continue to use the thumb drive for data storage and transfer throughout the
school year
• Design and creative agencies can provide multi-media
portfolios with links to additional web-based content
• Bands can promote and deliver new music via flash
drive. In addition, bands can use USB mp3 players to allow users to listen to music
directly from the device
As the popularity and capabilities of USB flash drives
continue to grow, marketing professionals will continue to find unique and innovative ways
to utilize flash drive marketing. The marketing possibilities may only be limited by the
imagination. |
