In recent years, portable USB flash drives
have become increasingly popular for transporting and transferring computer files. These
flash drives, also known as thumb drives, pen drives, USB fob or jump drives are available
in a wide variety of styles and memory capacities. With this recent popularity of flash
memory devices, competitive pricing has made these handy units very affordable.
Flash drive suppliers that specialize in large quantity USB
orders are offering this service to companies or organizations wanting to take advantage
of this unique, practical way to keep their brand name in front of your customers.
The following four ways are some creative uses for custom
logo USB flash drives to promote your business or organization:
1. Company Marketing and Promotion: Out With The Old, In
With The New
CD-ROMs that are used to deliver information to customers
are often forgotten, unopened or thrown away. There is a better way to get the same
information into your customer’s hands and to ensure they actually review it.
• An effective approach to reaching potential
customers is to include your electronic marketing files on a custom USB drive. Company
logos and website addresses can be custom printed on the side of the jump drive.
• A full archive of podcasts or blog entries could be collected on a thumb drive and
sent to existing customers to generate repeat business or to prospective clients to
further introduce your services and products.
• The added benefit of distributing this information on a USB pen drive is that your
customer can use the unit everyday to conveniently store their own files along side yours.
This means your company name or web address will be in front of them every time they plug
or unplug the flash drive from the USB port.
2. Graphic and Web Designers: Your Portfolio on a Custom
Jump Drive
Graphic designers can create a full portfolio that is
easily distributed using a jump drive.
• Different categories of work can be stored in
separate folders such as company logos, letterhead and business card design, corporate
identity packages, brochures, book or CD cover layouts.
• In addition the designer can add shortcuts to existing websites they have designed
as well as to their own website for contact info and additional examples of their work.
3. Fitness Professionals: Transfer Recorded Workouts to
Portable Flash Drives
A workout that is guided by a personal trainer can motivate
and inspire you to reach new fitness goals.
• Workouts can be recorded in MP3 format and loaded
onto a custom thumb drive.
• The person who is exercising can select the type of workout they want and then load
it onto an MP3 player to listen to while exercising.
• As the trainer takes the listener through the workout, music can be added in the
background to increase the intensity.
• Additionally, short video clips can be loaded on the pen drive to demonstrate
proper form.
4. Non-Profit Organizations: Flash Drives as a Premium
Incentive Gift
USB fobs can have a twofold use for non-profit
organizations.
• A simple approach is to use them as a premium
incentive gift for a donation. The charity’s name or slogan can be custom imprinted
on the body of the pen drive.
• The charity’s story can be told with the files stored on board including slide
shows of previous work, documents outlining the need for donations and fund raising goals.
• The most effective message could be a short video presentation with “thank
you” messages from those who have benefited from the non-profit’s efforts.
The possibilities for using a custom flash memory drive to
promote or market your business or service are nearly endless. You can harness the power
to quickly deliver large files and content as well as to give the recipient a convenient
tool they can use everyday.
Resources for the Topics in this article:
http://www.cfgear.com
http://www.motherboardllc.com
Copyright 2006 Edward Donnelly |
