| Any search engine marketing company should
be utilizing the latest technology to obtain the best possible results for any web
business. Writing articles and submitting press releases online have been traffic
generators for quite some time, yet some companies are not utilizing tried and true
methods to obtain results for their customers. Blogs or weblogs have become common among
internet businesses as a way of talking direct to customers, telling them news about your
company, giving better explanations of your products and just about any other ideas you
can come up with.
There are new (and not so new) technologies online that any
wise SEO company will be utilizing to generate traffic for their customers.
1. RSS,
or real simple syndication feeds, are a very simple method
of updating customers on your products or services as the updates are made. Through an RSS
feed aggregator, or reader, your potential customers can receive updates immediately
through an RSS feed. RSS Readers will update your customers as soon as you add new
information. The information can be easily set up to show on their homepage or sites like
Google.
2. Social BookMarking
is becoming a very important aspect of search engine
optimization. A social bookmarking site is very much like adding a website to your
favorites. The difference is that a social bookmarking site lets you communicate your
favorites with everyone else on the internet! This also leads to one-way links pointing to
your website. The premier site for social bookmarking is del.icio.us, first you register
and then you can begin social bookmarking. Our secret for the easiest social bookmarking
is The Socializer. It is constantly updated to include the latest social bookmarking
sites. It provides you with a code that you can use on your sites to automatically allow
your customers to social bookmark your site! There is another tool that teaches you how to
use social bookmarking to promote your website it is called Tag and Ping and you can find
it here.
3. Webceo and IPB 9.0
are the best SEO tools we have ever seen. Either of them
will give you some major insight into the way search engines work. They assist you in
analyzing your competition, choosing keywords, validate your site’s html and fix what
is broken, submit to search engines and directories, check your rankings and more!
4. Google Sitemaps
give the top dog of search engines a close look at your
website. Instead of relying on the Google robot to find every page of your site, your
sitemap tells it exactly where to go. You can have your sitemap generated for you at this
Google Sitemap Generator. Google analytics will tell you exactly what keywords people are
using to find your site and which ones are getting clicked the most.
5. Our last, and possibly most important tool for search
engine optimization is Roboform.
This software remembers passwords and logins for many
sites, but this is not the main use. We use Roboform for directory, article and press
release submissions. This totally automates the process. All you do is enter your
information and click a little button and it will fill in every bit of repetitious
information in one second. This saves you a ton of time and allows you to get on with more
important things, like customer service!
Search Engine Optimization is a huge part of online
business, but a necessary one. Your goal should always be to offer your customers the best
website in your industry. If you cannot put in the time to create the best website online,
there are plenty of companies that would be willing to do it for you, just be cautious and
work with a reputable company. |
