Keyword research and analysis can be a daunting task, when done correctly, and expert
keyword research is the foundation to a successful SEO campaign. Many new website owners
think the keyword research analysis process is easy. They think free tools, such as the
Overture Search Term Suggestion Tool is the profit pill that will bring them instant
Unfortunately, the free tools will only
give you a rough guide and a quick indication whether a hunch is worth further research.
These free keyword research tools are limited to basic information. When performed
correctly, expert keyword research exposes so much more - all the gems that are tucked
Real keyword research requires research AND analysis. There
are so many aspects to the process that can not be left to chance. Attempting to do the
keyword research on your own is like going to a veterinarian to fix your car. My advise to
all clients I do SEO consulting services for is to simply leave this task to the experts
who have the correct keyword research tools and expertise.
Following are 5 tips for effective keyword research
1. Latent Semantic Indexing (LSI) - Use multi-word phrases
Latent Semantic Indexing (LSI) is a vital element in Search
Engine Optimization (SEO) for better keyword rankings in search results. LSI is based on
the relationship, the "clustering" or positioning, the variations of terms and
the iterations of your keyword phrases.
Expertly knowing LSI and how it can be most useful and
beneficial for your SEO and the importance it has with the algorithm updates to search
engines like Google, MSN and Yahoo which will benefit your keyword research for best
LSI is NOT new. For those doing keyword research over the
years always knew to use synonyms and "long tail" keyword terms which is a
simpler "explanation" to LSI. More often than not, these long tail, less generic
terms bring more traffic to your site than the main keyword phrases. The real bottom line
is that Latent Semantic Indexing is currently a MUST in keyword research and SEO.
2. Page Specific Keyword Research - Target your niche
keyword phrases for each site page
Probably the most common mistake in keyword research is
using a plethora of keywords and pasting the same meta keyword tag on every web site page.
This is SO not effective! Your keyword research needs to be page specific and only
focusing on 2 to 5 keywords per page. It's more work, but combined with best practice SEO,
gives each site page a chance for higher ranking on their own.
3. Country Specific Keyword Research and Search Engine
Keep in mind that keyword search terms can be country
specific. Even though a country is English speaking, there are different keyword terms you
must research - and then reference that country's search engine when doing your initial
keyword research. For instance, UK and Australia may have different expressions,
terminology and spellings (i.e. colour, personalised). Referencing the terms in the
corresponding search engine is an important element to keyword research that is often
forgotten, so for example, be sure to check the search terms on google.co.uk or
au.yahoo.com. And of course, if you have 3 to 4 really comprehensive research tools in
your arsenal, you will be able to search for historical, global and country specific
search terms easily and effectively.
4. Keyword Analysis - Cross referencing in the search
Once the majority of the keyword research has been done for
a site page, it's time to plug those terms into the search engines to determine:
- If it is really the desired niche keyword for that page
- To assess the competitiveness of your keywords. Along with
checking the competitiveness of your keywords you should look at the strength of the
- Are the other sites listed for your keywords truly your
- Are the sites listed for your keyword even related to your
industry, products or services?
These critical analyses of keyword phrases are often
forgotten. Since the keyword research and analysis is the foundation of a successful SEO
campaign, you certainly don't want to build your on-page optimization on the wrong niche
5. Ongoing Keyword Research - Repeat your keyword research
on a consistent basis
While you may think that you have completed your keyword
research analysis and laid a solid foundation for your SEO, you need to keep monitoring
your keywords and tweak as necessary. Keywords can change from month to month as keyword
search terms change, genres change and/or if your niche is within social portal networking
sites - to name just a few. Maintaining ongoing keyword research is essential for best
Most Successful Strategy to Streamline Your Keyword
Yes, many website owners will opt to do the keyword
research and analysis themselves with only a marginal effect on an SEO campaign. It's not
the most successful strategy to use to for the most effective results.
To be certain of your keyword data, accurate keyword
analysis should be performed - and cross referenced - across multiple expert keyword
Effective keyword research lays the ground work for
effective SEO results and can help you kick-start the ranking process - perhaps even
giving you a step up on your competitors.
The most successful strategy to streamline your keyword
research efforts is to hire an expert. Focus your business efforts on your strengths and
expertise and allow the SEO experts to effectively perform the keyword research analysis